THE GOLD MARKET, SIMPLIFIED.

Gold is traditionally priced in US Dollars. When the Dollar strengthens, gold typically becomes more expensive for foreign buyers, potentially lowering demand and price. Conversely, a weaker Dollar often boosts gold prices.

Gold is widely viewed as a safe-haven asset and a hedge against inflation. As the cost of living increases (fiat currency loses purchasing power), the value of gold historically tends to rise.

During times of global uncertainty, war, or economic instability, investors flock to gold for capital preservation, often driving significant short-term price spikes.

24K is 99.9% pure gold, ideal for investment (bars/coins). 22K is 91.6% pure, mixed with alloys for durability, making it the standard for high-end jewellery.

Gold yields no interest. Therefore, when central banks raise interest rates, yield-bearing assets (like bonds) become more attractive, often putting downward pressure on gold.

The international spot price is universal, but local prices (e.g., in India) factor in currency exchange rates, import duties, and local taxes, causing significant geographical price disparities.